Sportsbook · Four sites compared
Sites Like PricedUp
Sites like PricedUp, judged on what PricedUp’s own record shows for sports betting: BetVictor, Ladbrokes, Virgin Bet and LiveScore Bet.
Each shares at least two of the things PricedUp’s record is noted for, such as price boosts. Four are run by other licence holders; none is on PricedUp’s licence account.
By Simon Joshua, iGaming content writerPublished
The four sites at a glance
All run by other licence holders
None of the sites compared here is on PricedUp’s licence account.
Ordered by what each shares with PricedUp, same kind of site first. Not a ranking.
PricedUp: what its record shows
Every comparison below is set against this record. A line missing here is not on record, which is not the same as PricedUp not having it.
- Kind of site
- Sportsbook
- Sports betting on its menu
- Sports betting
- Noted for
- Price boosts Horse racing
- Sports betting
- Price boosts, with golf boosts on the BMW PGA Championship on the day, horse racing and greyhound racing with next-race cards, and football, tennis, American football and more than twenty other sports
- Its menu
- Slots · Sports betting
- Record dated
- 17 September 2026
BetVictor: price boosts and horse racing
| Kind of site | Sportsbook |
|---|---|
| Run by | BV Gaming Limited Different licence holder |
| Sports betting on its menu | Sports betting |
| In common with PricedUp | Price boosts Horse racing |
| Sports betting, as recorded | A sportsbook covering more than 40 sports by its group's count, with horse racing, in-play betting, a bet builder, quick and partial cash out, football price boosts under Enhanced Prices, live streaming of tennis, cricket, golf, Formula 1 and greyhounds, and an app that carries the full sportsbook |
| Its menu | Slots · Megaways slots · Jackpot games · Live casino · Bingo · Sports betting |
| Game studios named | Evolution |
| App | A betting app is described in its record |
| Record dated | 20 September 2026 |
BetVictor is a sportsbook run by BV Gaming Limited, a different licence holder from PricedUp. Its record matches PricedUp’s on price boosts and horse racing.
On price boosts, PricedUp’s record describes price boosts; BetVictor’s, football price boosts under Enhanced Prices.
If boosted prices matter to you, BetVictor keeps that in common with PricedUp.
All of the sports betting traits on PricedUp’s record are on record at BetVictor as well.
Ladbrokes: price boosts and horse racing
| Kind of site | Sportsbook |
|---|---|
| Run by | LC International Limited Different licence holder |
| Sports betting on its menu | Sports betting |
| In common with PricedUp | Price boosts Horse racing |
| Sports betting, as recorded | In-play betting across football, racing and tennis, a bet builder, cash out, price boosts and a Watch Live section, with horse racing and greyhounds on its menu |
| Its menu | Slots · Live casino · Live game shows · Bingo · Sports betting · Poker |
| Record dated | 17 August 2026 and 6 October 2026 |
Ladbrokes is a sportsbook run by LC International Limited, a different licence holder from PricedUp. Like PricedUp, it has price boosts and horse racing on record.
It is worth a look if boosted prices matter to you: on that point the two records agree.
All of the sports betting traits on PricedUp’s record are on record at Ladbrokes as well.
Virgin Bet: price boosts and horse racing
| Kind of site | Sportsbook |
|---|---|
| Run by | Virgin Bet Limited Different licence holder |
| Sports betting on its menu | Sports betting |
| In common with PricedUp | Price boosts Horse racing |
| Sports betting, as recorded | In-play betting, price boosts and a bet builder, with football, horse racing, greyhounds, tennis and esports football among its featured sports, plus virtual sports |
| Its menu | Slots · Megaways slots · Jackpot games · Live casino · Table games · Slingo · Sports betting · Virtual sports |
| Record dated | 19 August 2026 and 17 September 2026 |
Virgin Bet is a sportsbook run by Virgin Bet Limited, a different licence holder from PricedUp. Both records show price boosts and horse racing.
If you use PricedUp because boosted prices matter to you, Virgin Bet has the same on record.
All of the sports betting traits on PricedUp’s record are on record at Virgin Bet as well.
LiveScore Bet: price boosts and horse racing
| Kind of site | Sportsbook |
|---|---|
| Run by | LiveScore Betting and Gaming (Gibraltar) Limited Different licence holder |
| Sports betting on its menu | Sports betting |
| In common with PricedUp | Price boosts Horse racing |
| Sports betting, as recorded | Pre-game and in-play betting with live streams of some sports, price boosts and a bet builder, across football, horse racing, greyhounds, tennis and golf, plus virtual sports |
| Its menu | Casino games · Live casino · Sports betting · Virtual sports |
| App | An app is on record for the site |
| Record dated | 17 September 2026 |
LiveScore Bet is a sportsbook run by LiveScore Betting and Gaming (Gibraltar) Limited, a different licence holder from PricedUp. Both records show price boosts and horse racing.
If boosted prices matter to you, LiveScore Bet keeps that in common with PricedUp.
All of the sports betting traits on PricedUp’s record are on record at LiveScore Bet as well.
Side by side
| PricedUp’s traits | PricedUp | BetVictor | Ladbrokes | Virgin Bet | LiveScore Bet |
|---|---|---|---|---|---|
| Price boosts | On record | On record | On record | On record | On record |
| Horse racing | On record | On record | On record | On record | On record |
– means the site’s record does not mention it: unknown, not absent. ✕ appears only where a site states it does not offer something.
More sites like PricedUp
These also have sports betting and share at least one of PricedUp’s recorded traits, without a full comparison on this page. Same order as above; not a ranking.
Who runs PricedUp
PricedUp is run by Off Course Bookmakers Limited. In the Gambling Commission register copy of 5 October 2026, pricedup.bet is listed as active on account 1776 (licence 001776-N-103194-013, 001776-R-103193-015). Register entry for Off Course Bookmakers Limited
No other brand in these records is on that licence account. That covers these records only.
Questions about sites like PricedUp
Which sites are like PricedUp?
On the records used here, BetVictor, Ladbrokes, Virgin Bet and LiveScore Bet are compared with PricedUp in full on this page, and DragonBet, Coral, Betfred, Paddy Power and others also share at least one of its recorded traits. They are listed because they have sports betting and share what PricedUp’s record is noted for, not because of who owns them.
Does PricedUp have sister sites?
None of the other brands in these records is on PricedUp’s licence account (Off Course Bookmakers Limited, account 1776) in the register copy of 5 October 2026. That says nothing about brands outside these records.
Who runs PricedUp?
PricedUp is run by Off Course Bookmakers Limited, Gambling Commission account 1776, licence 001776-N-103194-013. pricedup.bet is listed as active on that account in the register copy of 5 October 2026.
Which sites like PricedUp also have price boosts?
BetVictor, Ladbrokes, Virgin Bet, LiveScore Bet, DragonBet, Coral, Betfred, Paddy Power, AK Bets, kwiff, talkSPORT BET, Star Sports, 888sport, Bar One Racing, BestOdds, Proper Bet and Tote have price boosts on record, as PricedUp does. A site missing from that list may still have it: its record simply does not say.