Sportsbook · Four sites compared
Sites Like Proper Bet
Sites like Proper Bet, judged on what Proper Bet’s own record shows for sports betting: BetVictor, Ladbrokes, Virgin Bet and LiveScore Bet.
Each shares at least two of the things Proper Bet’s record is noted for, such as price boosts. Four are run by other licence holders; none is on Proper Bet’s licence account.
By Simon Joshua, iGaming content writerPublished
The four sites at a glance
All run by other licence holders
None of the sites compared here is on Proper Bet’s licence account.
Ordered by what each shares with Proper Bet, same kind of site first. Not a ranking.
Proper Bet: what its record shows
Every comparison below is set against this record. A line missing here is not on record, which is not the same as Proper Bet not having it.
- Kind of site
- Sportsbook
- Sports betting on its menu
- Sports betting
- Noted for
- Price boosts In-play betting Horse racing
- Sports betting
- Horse racing and greyhound racing with next-off cards, in-play betting, price boosts it calls Proper Boosts, live odds and a match tracker on tennis, and virtuals
- Its menu
- Casino games · Live casino · Sports betting
- Record dated
- 17 September 2026
BetVictor: price boosts and horse racing
| Kind of site | Sportsbook |
|---|---|
| Run by | BV Gaming Limited Different licence holder |
| Sports betting on its menu | Sports betting |
| In common with Proper Bet | Price boosts Horse racing In-play betting |
| Sports betting, as recorded | A sportsbook covering more than 40 sports by its group's count, with horse racing, in-play betting, a bet builder, quick and partial cash out, football price boosts under Enhanced Prices, live streaming of tennis, cricket, golf, Formula 1 and greyhounds, and an app that carries the full sportsbook |
| Its menu | Slots · Megaways slots · Jackpot games · Live casino · Bingo · Sports betting |
| Game studios named | Evolution |
| App | A betting app is described in its record |
| Record dated | 20 September 2026 |
BetVictor is a sportsbook run by BV Gaming Limited, a different licence holder from Proper Bet. Its record matches Proper Bet’s on price boosts, horse racing and in-play betting.
On price boosts, Proper Bet’s record describes price boosts it calls Proper Boosts; BetVictor’s, football price boosts under Enhanced Prices.
It is worth a look if boosted prices matter to you: on that point the two records agree.
All of the sports betting traits on Proper Bet’s record are on record at BetVictor as well.
Ladbrokes: price boosts and horse racing
| Kind of site | Sportsbook |
|---|---|
| Run by | LC International Limited Different licence holder |
| Sports betting on its menu | Sports betting |
| In common with Proper Bet | Price boosts Horse racing In-play betting |
| Sports betting, as recorded | In-play betting across football, racing and tennis, a bet builder, cash out, price boosts and a Watch Live section, with horse racing and greyhounds on its menu |
| Its menu | Slots · Live casino · Live game shows · Bingo · Sports betting · Poker |
| Record dated | 17 August 2026 and 6 October 2026 |
Ladbrokes is a sportsbook run by LC International Limited, a different licence holder from Proper Bet. Both records show price boosts, horse racing and in-play betting.
Both name price boosts: price boosts it calls Proper Boosts at Proper Bet, price boosts at Ladbrokes.
It is worth a look if boosted prices matter to you: on that point the two records agree.
All of the sports betting traits on Proper Bet’s record are on record at Ladbrokes as well.
Virgin Bet: price boosts and horse racing
| Kind of site | Sportsbook |
|---|---|
| Run by | Virgin Bet Limited Different licence holder |
| Sports betting on its menu | Sports betting |
| In common with Proper Bet | Price boosts Horse racing In-play betting |
| Sports betting, as recorded | In-play betting, price boosts and a bet builder, with football, horse racing, greyhounds, tennis and esports football among its featured sports, plus virtual sports |
| Its menu | Slots · Megaways slots · Jackpot games · Live casino · Table games · Slingo · Sports betting · Virtual sports |
| Record dated | 19 August 2026 and 17 September 2026 |
Virgin Bet is a sportsbook run by Virgin Bet Limited, a different licence holder from Proper Bet. Its record matches Proper Bet’s on price boosts, horse racing and in-play betting.
Both name price boosts: price boosts it calls Proper Boosts at Proper Bet, price boosts at Virgin Bet.
If you use Proper Bet because boosted prices matter to you, Virgin Bet has the same on record.
All of the sports betting traits on Proper Bet’s record are on record at Virgin Bet as well.
LiveScore Bet: price boosts and horse racing
| Kind of site | Sportsbook |
|---|---|
| Run by | LiveScore Betting and Gaming (Gibraltar) Limited Different licence holder |
| Sports betting on its menu | Sports betting |
| In common with Proper Bet | Price boosts Horse racing In-play betting |
| Sports betting, as recorded | Pre-game and in-play betting with live streams of some sports, price boosts and a bet builder, across football, horse racing, greyhounds, tennis and golf, plus virtual sports |
| Its menu | Casino games · Live casino · Sports betting · Virtual sports |
| App | An app is on record for the site |
| Record dated | 17 September 2026 |
LiveScore Bet is a sportsbook run by LiveScore Betting and Gaming (Gibraltar) Limited, a different licence holder from Proper Bet. Like Proper Bet, it has price boosts, horse racing and in-play betting on record.
On price boosts, Proper Bet’s record describes price boosts it calls Proper Boosts; LiveScore Bet’s, price boosts. Both name in-play betting: in-play betting at Proper Bet, pre-game and in-play betting with live streams of some sports at LiveScore Bet.
It is worth a look if boosted prices matter to you: on that point the two records agree.
All of the sports betting traits on Proper Bet’s record are on record at LiveScore Bet as well.
Side by side
| Proper Bet’s traits | Proper Bet | BetVictor | Ladbrokes | Virgin Bet | LiveScore Bet |
|---|---|---|---|---|---|
| Price boosts | On record | On record | On record | On record | On record |
| In-play betting | On record | On record | On record | On record | On record |
| Horse racing | On record | On record | On record | On record | On record |
– means the site’s record does not mention it: unknown, not absent. ✕ appears only where a site states it does not offer something.
More sites like Proper Bet
These also have sports betting and share at least one of Proper Bet’s recorded traits, without a full comparison on this page. Same order as above; not a ranking.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Sportsbook · Different licence holder
In common: price boosts, horse racing and in-play betting.
Who runs Proper Bet
Proper Bet is run by Proper Bet Limited. In the Gambling Commission register copy of 5 October 2026, proper.bet is listed as active on account 100990 (licence 100990-R-342474-002). Register entry for Proper Bet Limited
No other brand in these records is on that licence account. That covers these records only.
Questions about sites like Proper Bet
Which sites are like Proper Bet?
On the records used here, BetVictor, Ladbrokes, Virgin Bet and LiveScore Bet are compared with Proper Bet in full on this page, and DragonBet, Coral, Betfred, Paddy Power and others also share at least one of its recorded traits. They are listed because they have sports betting and share what Proper Bet’s record is noted for, not because of who owns them.
Does Proper Bet have sister sites?
None of the other brands in these records is on Proper Bet’s licence account (Proper Bet Limited, account 100990) in the register copy of 5 October 2026. That says nothing about brands outside these records.
Who runs Proper Bet?
Proper Bet is run by Proper Bet Limited, Gambling Commission account 100990, licence 100990-R-342474-002. proper.bet is listed as active on that account in the register copy of 5 October 2026.
Which sites like Proper Bet also have price boosts?
BetVictor, Ladbrokes, Virgin Bet, LiveScore Bet, DragonBet, Coral, Betfred, Paddy Power, AK Bets, kwiff, talkSPORT BET, Star Sports, 888sport, Bar One Racing, BestOdds, Tote and PricedUp have price boosts on record, as Proper Bet does. A site missing from that list may still have it: its record simply does not say.